WeMoney is a mobile communications platform for SMEs. It could be seen as a social network for businesses, because the advertising content is uploaded by the businessmen themselves in a few easy steps. The content is then interfaced with a wider audience created using word-of-mouth communication. This is an evolution in money-saving circuits - a fusion of buying groups, coupon marketing, network marketing and mobile advertising, all in a Smartphone app that brings you the system and makes it easy to use. We have invented a new word to define this word-of-mouth marketing - “shared saving” – and we intend to create a Weconomy, a shared economy, where SMEs are supported by a user community, because SMEs are the backbone of the Italian economy.