The competence requirements for the drafting and implementation of a Digital Media-Mix effectively invest in both the technological level and the one most closely related to marketing, with significant implications in terms of resources, not just economic. For this reason SpeedMI Up has defined a partnership with Marketing MultiMedia that, through the Business Unit Mediamatic has over fifteen years in Digital Marketing. The Mediamatic team provides startups incubated an interested professional service processing and analysis of Digital Communication Plans.