Our vision is to create improved emotional life every day, for as many children as possible or as often as possible, reinforcing the emotional power of their dreams and making their emotional life and first social experiences rich, stimulating and better overall. Our business idea supports this vision, offering a range of consumer products broadly available, that is attractive and safe, at prices so low that the majority of children, as often as possible, will be able to enjoy them. In order to make good products at low prices we have developed methods and processes that are cost-efficient and innovative.