FLENCE.COM is the brainchild of Emanuele Palchetti. It is a web platform that proactively promotes emerging fashion designers and other professionals in the fashion industry. This includes make-up artists, stylists, photographers and models.
The portal’s services promote contact with Buyers and Investors, increase media visibility and practical support in the collection production. E-commerce is one of the site’s central points and is available to each user to sell their creations online without incurring any technical and computer management costs.
Each artist has a profile which contains a biography, collection videos and photos, technical look book and ADV campaigns, and online sales functionality. It can activate B2B crowdfunding campaigns for all those who cannot produce their own line and it also offers a tutoring service from the creative directors at Fashion Spyder.
It is well known that Crowdfunding doubles its turnover every year and the Fashion Market has expanded by 13% over the past five years. In synergy with its website, the designers’ promotion is enhanced by an intensive marketing on its social network portal. This is thanks to a digital publishing strategy that is suitable for news distribution focused on young talent. This is designed to reach a specific of user target, ranging from the sector employees (buyers, journalists, bloggers, influencers, companies, retailers, and production activities in the supply chain) and finally the fans and active Fashion Market users.
This site hosts its own magazine which contains all the news about Fashion Spyder, designers’ activities and photos of collections. It addresses daily events in the national and international fashion industry. The Fashion Spyder Board of Managers is comprised of the founder and CEO of the Company Emanuele Palchetti; supported by the Chief Strategy Officer, Maurizio Binelli; Creative Director Martin Kos; Business Developer Lapo Biagini; IT Project Manager, Mehdi Guenfissi and Editor-in-Chief, Olivier Di Gianni.
Website: www.flence.com