Born from a deep desire to contribute to the improvement of Italy’s food and beverage SMEs, GoDiretti is a social Business-to-Business E-Marketplace serving operators that create real value in the field, such as Ho.Re.Ca. Professionals and other “Made in Italy” food and agriculture businesses.

The Mission: to restore companies’ freedom to manage their businesses.

This is an opportunity for any company to offer “Made in Italy” food products and for all caterers interested in buying them. Thus, supply and demand meet thanks to a transparent merit-based connection system which is not filtered by intermediaries that thin companies’ profit margins and prevent their growth.

The start-up wants to make a disruptive change in the Italian Food Chain by eliminating obsolete procedures and replacing them with new easily accessible channels. Which are parallel to strategies to create development and innovation; GoDiretti puts much attention in assisting its clients in this modernisation process.

GoDiretti wants to strengthen the emotional dimension of the purchase. Caterers can directly analyse their suppliers without barriers and difficulties. At the same time the supplier will have a tool to convey the tradition and philosophy of a brand that always characterised the Italian food and wine industries. The aim is to transform a simple e-connection and build a personal, daily, effective and efficient relationship that allows GoDiretti platform users to better compete and grow.

Diego Pelle, grew up in the family restaurants and bars and knows its deepest dynamics. In addition to his designed and patented, innovative machines, he works daily in the catering industry. Between conflicts and confrontations with colleagues and professionals, he never forgets what his father Spartaco used to say: "Saving is the first gain".

After a long experience as a Fashion Management expert Chiara Mastromonaco was attracted by the changes in the Italian food industry that increasingly approaches the world of luxury and excellence in its managerial practices. She decided to work in the family winemaking company taking care of its business development.

Diego and Chiara have the common desire to create a tool that offers a solution to the problems inherent in one of the most damaged sectors in the world.

GoDiretti. Act directly for your own business.

Website: direttoo.it