By Davide Quaglia (24) and Edoardo Quaglia (23).
Goi is the brand name for a range of top-quality, artisan fruit juices whose raw materials ensure a superior, flavor-olfactory experience.
Goi’s mission is to change the paradigms in this area of the beverage sector through levers like quality and distinction, in order to promote a product which is falsely considered as difficult to diversify. The upgrade also consists of the fruit used as raw material and the territory in which it is cultivated - two fundamental factors, according to this start-up.
The name itself indicates which path to take. In piedmont dialect, the world “goi” means joy, pleasure, and agreeableness. This is the spirit behind the creation of our aromatic blends, which are developed thanks to a varied mix of fresh fruit chosen directly from the source. According to this start-up’s plans, all of the production processes, from in-field production to processing, will be carried out in-house, thus guaranteeing total control of the product and special attention given to the production processes.
Yet this only represents the starting point, because in order to successfully handle market challenges, both an elaborate packaging study and positioning in the premium segment need to be achieved, thanks to the use of appropriate marketing and distribution techniques.
The Goi team will employ Davide Quaglia’s expertise in the agricultural and processing areas, gained from his family’s business and from various collaborations with companies that operate in fruit-farming research and testing. Working alongside Davide is his brother Edoardo Quaglia, an economics student at Bocconi University.
Together, they are joining their professional skills and passion for this extraordinary natural product with a desire to innovate how it is consumed, by spreading appropriate information on its nutritional and organoleptic qualities.
Website: www.goifruit.com