di Imad EL Kanj (34)

ITALY'S GOT STYLE is the first “Made in Italy” fashion e-Boutique aimed at Middle Eastern and Gulf markets. Its catalogue offers Arab customers a wide choice of trendy and quality products, and guarantees exclusivity and authenticity.

The e-Boutique caters to an emerging generation of buyers, mainly composed of young Arab women who are lovers of Italian style and browse the web regularly.

ITALY'S GOT STYLE is based in Milan and has branches in Riyadh and Dubai. It allows Italian fashion houses which have not yet landed on the Middle East markets to brave this new frontier simply and effectively. They can bypass the traditional export procedures, increase brand and company value, and create a brand image suitable for the cultural context. Arabic has been chosen as the language for the e-Commerce platform to allow the buyer to make purchases in local currency and develop the same familiarization and loyalty they would have for local brands. Methods of payment and shipping are selected on the basis of market and clientele.