MyDear, by Alessandro Miceli (30), Elia Fausti (30), Marco Gasparin (30).
MyDear emerged because of a need. One that Alessandro had to actually deal with in practice.
MyDear emerged because of responsibility. The responsibility we all have for our loved ones’ well-being. Due to choice or necessity, more and more we live far away from family members.
As long as we know that our loved ones are safe, our life flows along peacefully. But everything changes when they need assistance. In that moment, being far away turns into impotence.
This is why MyDear was created: it wants to help you take care of your loved ones. Always, and anywhere.
With our idea, we aim to become - as soon as possible - a point of reference in the Italian family assistance market. Through apps and the web, MyDear will strive to become the primary platform for the search, selection and coordination of everyone who is involved in social assistance services.
Every year in Italy, 2.6 million families look to the family assistance market in the hopes of finding a person to whom they can entrust their loved ones. On the other side, there are 770,000 family assistants who have a hard time trying to showcase their competencies and experience. Despite these numbers, the family collaboration services market in Italy is still strongly destabilized; it is characterized by the absence of intermediation in the work relationship, and is based primarily instead on first-hand knowledge of assistants and word-of-mouth.
Our intention is to replicate those mechanisms by inserting them into an innovative, transparent, and complete service that starts with the search and selection of verified profiles, passes through the coordination of agreed-on services, and ends with a cashless payment and an evaluation of the chosen assistant.
We want to become the first one-stop-shop for home assistance, and accompany families not only in the delicate search for an assistant, but also throughout the entire service, with communication and feedback systems offered in real time. On the other front, we wish to create a reliable and quality showcase for family assistants, who too often encounter major difficulties in demonstrating their previous work experience and especially in meeting the demand for services on the part of families.
We want to revolutionize the world of home assistance by creating an innovative digital solution, and become the Italian reference point for families and family assistants.
MyDear, take care of your loved ones.