Diego C. Tartaglia (26), Selene Latella (25), Vanessa Scodeggio (26)
Runtime Productions was founded in 2015 as a multimedia television and film production company, Founded by three partners with a passion for the entertainment industry and a marketing background, Runtime wants to be the Italian first company to specialise in branded content and entertainment for young people (15-35).
Branded content is defined by any form of advertising, video, app, TV format or film script which has been created on a brand’s behalf .The focus shifts to the content, creating a strong emotional involvement which transfers the brand values to the target audience. Branded content entertains, amuses, informs, arouses emotions and thoughts, without being boring or intrusive.
We develop format and original video content taking into account the brief and the needs of each client. We carefully analyse the brand’s universe and values. The format conception is followed by a planning and production phase.
We are reactive and proactive and identify the opportunities and present valid and concrete proposals of content to the distributors that are financially supported by sponsors. This meets the needs of networks increasingly looking for original content. We work with young professionals to offer quality content at competitive prices.
Our video products cover different genres and using the Internet we can effectively reach a difficult consumer target which is dispersed across multiple platforms (the WEB, the PAY TV, traditional TV, social networks). As young adults we believe that the entertainment market cannot reach Generation Y. Generation Y is a profitable target for advertisers but hard to catch and keep. Our editorial content (format) meets the needs of young people so that they benefit from quality content. The stories we tell can stimulate an emotional response that activates empathy and sharing mechanisms.
"With us, the brand doesn't belong to a part of history to tell: it is the same history"
Website: www.runtimeproductions.it
Runtime Productions, una delle startup di Speed MI Up Posted by Speed MI Up on Venerdì 13 novembre 2015
Runtime Productions, una delle startup di Speed MI Up