Chiara Rota (30 years old)
Imagine you’ve got unexpected dinner guests and you want to impress them with a fine Italian meal; you open your pantry and realize you don’t have the main ingredient for your meal. You haven’t got time to pop down to the closest supermarket, so in all likelihood you won’t be able to express your culinary skills. But you can save your Chef’s dinner – with My Cooking Box, a unique product that has all the ingredients you need, in the right amounts, as well as the recipe, so you can create a fine dining experience. The ingredients are selected from the food excellences of every region in Italy. Enhancing the flavor of the raw ingredients, using the right amounts of dressing for a balanced nutritional diet, consumers can cook an excellent, healthy dish without wasting any food.
Chiara Rota, 30-year old management engineer, grew up with the passion and culture of business thanks to the values passed down through the family business. She intends to apply her business skills to the Italian food sector because she is a firm believer in the potential of fine quality products obtained with respect for the territory and biodiversity.
My Cooking Box aims to make the most of fine quality ingredients and at the same time enhance the dish that will be served to lovers of Italian cuisine. The unique taste of Italian food comes from the recipes passed down through the culinary tradition of Italy and from the ingredients used to make them. The mission of My Cooking Box isn’t just about quality, it also focuses on keeping waste to a minimum: all the ingredients come in the right amounts, calculated to meet the real needs, with storage instructions in case anything is left over or needs to be reused.
The box is also designed for foreigners visiting Italy; it will be available in several languages and in the main tourist locations and airports, so they can take home a real Italian recipe composed of the finest local ingredients.
Website: www.mycookingbox.it