by Rob De Feo  (33 years old) from (UK)

We do not believe in compromises, especially when it comes to looking good.  Although shopping online is convenient. The experience is so different.  Imagine going to a party only to impress. If you walked into a shop you would ask, “I want sexy shoes for a party,” and the assistant would help you find that killer pair.  Online you have to think, ‘do I search for black or gold or pink?’ Is it a high heel or wedge? Slip on or straps? What material? Too many options and none really describe what you're actually looking for.  
Just ask us, exactly like you would in a shop I want sexy shoes for a party, we will understand what you mean and find what you want with a touch of style that only comes from Italy.

Rob De Feo the founder has an extensive background in technology but has always been passionate about discovery.  Most recently worked at Expedia in the innovation labs where all the cool stuff happens, creating a virtual travel agent.  Now he is working on giving you the intelligence of an expert to help making you look good.  

 Site: jemboo.com